/* Megnoto — layout concept: deep-navy "night shift" bands that frame the work
   (hero, proof, CTA) alternating with cool paper reading sections. The brand
   yellow from the logo arrow is reserved for the one thing to do: book a call,
   plus "#1" ranking marks. */
:root {
  --ink: #0f1a2c;          /* deep navy, dark bands + body text */
  --ink-2: #172540;        /* raised surface on dark */
  --ink-line: #283a5c;     /* hairlines on dark */
  --paper: #f4f5f1;        /* light section ground */
  --white: #ffffff;
  --text: #16213a;
  --muted: #56617a;
  --muted-dark: #a7b2c8;   /* secondary text on navy */
  --line: #dde1e6;
  --signal: #fac83c;       /* logo-arrow yellow */
  --signal-ink: #1a1405;   /* text on yellow */
  --link: #1f4fd1;
  --serp-green: #188038;

  --f-display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --f-body: "Figtree", "Segoe UI", system-ui, sans-serif;
  --f-mono: "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace;

  --step--1: 0.875rem;
  --step-0: 1.0625rem;
  --step-1: 1.25rem;
  --step-2: 1.6rem;
  --step-3: clamp(1.9rem, 1.4rem + 2vw, 2.6rem);
  --step-4: clamp(2.4rem, 1.6rem + 3.6vw, 4.1rem);

  --wrap: 72rem;
  --gutter: clamp(1rem, 4vw, 2rem);
  --radius: 10px;
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition: none !important; animation: none !important; } }
body {
  margin: 0; background: var(--paper); color: var(--text);
  font-family: var(--f-body); font-size: var(--step-0); line-height: 1.6;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--link); text-underline-offset: 3px; }
:focus-visible { outline: 3px solid var(--signal); outline-offset: 3px; border-radius: 4px; }
h1, h2, h3 {
  font-family: var(--f-display); font-stretch: 112%; line-height: 1.08;
  letter-spacing: -0.01em; margin: 0; text-wrap: balance; font-weight: 800;
}
h1 { font-size: var(--step-4); }
h2 { font-size: var(--step-3); }
h3 { font-size: var(--step-1); font-weight: 700; font-stretch: 100%; line-height: 1.25; }
p { margin: 0; }
.wrap { max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }
.prose { max-width: 40rem; }
.stack { display: grid; gap: 1rem; }
.stack-lg { display: grid; gap: 1.5rem; }
.eyebrow {
  font-family: var(--f-mono); font-size: 0.78rem; text-transform: uppercase;
  letter-spacing: 0.1em; color: var(--muted); font-weight: 500;
}
.lede { font-size: var(--step-1); color: var(--muted); max-width: 38rem; }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 1rem; top: 1rem; z-index: 99; background: var(--signal); color: var(--signal-ink); padding: .5rem 1rem; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; gap: .5rem; justify-content: center;
  font-family: var(--f-body); font-weight: 700; font-size: 1rem; text-decoration: none;
  padding: .85rem 1.35rem; border-radius: 999px; border: 2px solid transparent;
  transition: transform .15s ease, background-color .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--signal); color: var(--signal-ink); }
.btn-primary:hover { background: #ffd55e; }
.btn-ghost { border-color: currentColor; color: inherit; }
.btn .arr { transition: transform .15s ease; }
.btn:hover .arr { transform: translateX(3px); }

/* Header */
.site-header { background: var(--ink); color: var(--white); position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50; border-bottom: 1px solid var(--ink-line); }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding-block: .85rem; }
.nav .logo img { width: 128px; }
.nav-links { display: flex; align-items: center; gap: 1.75rem; list-style: none; margin: 0; padding: 0; }
.nav-links a { color: var(--white); text-decoration: none; font-weight: 500; font-size: .98rem; }
.nav-links a:not(.btn):hover, .nav-links a[aria-current="page"] { color: var(--signal); }
.nav-links .btn { padding: .6rem 1.1rem; font-size: .95rem; }
.menu-btn { display: none; background: none; border: 1px solid var(--ink-line); color: var(--white); border-radius: 8px; padding: .45rem .7rem; font: inherit; font-weight: 600; cursor: pointer; }
@media (max-width: 760px) {
  .menu-btn { display: block; }
  .nav { flex-wrap: wrap; }
  .nav-links { display: none; width: 100%; flex-direction: column; align-items: stretch; gap: 0; padding-block: .5rem; }
  .nav-links.open { display: flex; }
  .nav-links li a:not(.btn) { display: block; padding: .8rem 0; border-top: 1px solid var(--ink-line); }
  .nav-links li:last-child { padding-top: .8rem; }
  .nav-links .btn { width: 100%; }
}

/* Dark bands */
.dark { background: var(--ink); color: var(--white); }
.dark .eyebrow { color: var(--signal); }
.dark .lede, .dark .muted { color: var(--muted-dark); }

/* Hero */
.hero { padding-block: clamp(3rem, 7vw, 6rem) clamp(3rem, 6vw, 5rem); overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.hero-grid > * { min-width: 0; }
.hero h1 .hl { color: var(--signal); }
.hero .actions { display: flex; flex-wrap: wrap; gap: .75rem; align-items: center; }
.hero .note { font-size: var(--step--1); color: var(--muted-dark); }
@media (max-width: 900px) { .hero-grid { grid-template-columns: 1fr; } }

/* SERP mock: the subject's own artefact */
.serp {
  background: var(--white); color: #202124; border-radius: 14px; padding: 1.25rem 1.25rem 1rem;
  box-shadow: 0 30px 60px -20px rgba(0,0,0,.55); font-family: Arial, "Helvetica Neue", sans-serif;
  transform: rotate(-1.2deg); max-width: 30rem; margin-inline: auto; width: 100%;
}
.serp-bar { display: flex; align-items: center; gap: .6rem; border: 1px solid #dfe1e5; border-radius: 999px; padding: .55rem .9rem; font-size: .95rem; margin-bottom: 1rem; }
.serp-bar svg { flex: none; }
.serp-meta { font-size: .78rem; color: #70757a; margin-bottom: .75rem; }
.serp-result { position: relative; padding: .7rem .75rem .75rem; border-radius: 8px; }
.serp-result + .serp-result { margin-top: .25rem; }
.serp-result.top { background: #fff8db; outline: 2px solid var(--signal); }
.serp-site { font-size: .78rem; color: #202124; display: flex; align-items: center; gap: .45rem; }
.serp-site i { width: 18px; height: 18px; border-radius: 50%; background: #e8eaed; display: inline-block; flex: none; }
.serp-title { color: #1a0dab; font-size: 1.05rem; line-height: 1.3; margin-top: .15rem; }
.serp-desc { font-size: .82rem; color: #4d5156; line-height: 1.45; margin-top: .2rem; }
.serp-result.dim { opacity: .45; }
.serp-call { display: inline-flex; align-items: center; gap: .35rem; margin-top: .5rem; font-size: .8rem; font-weight: 700; color: var(--serp-green); border: 1px solid #c7e4cf; border-radius: 999px; padding: .2rem .65rem; }
.rank-badge {
  position: absolute; right: -14px; top: -16px; background: var(--signal); color: var(--signal-ink);
  font-family: var(--f-display); font-stretch: 112%; font-weight: 900; font-size: 1.35rem;
  width: 3.1rem; height: 3.1rem; border-radius: 50%; display: grid; place-items: center;
  box-shadow: 0 6px 14px rgba(0,0,0,.25); transform: rotate(8deg);
}
.serp-caption { text-align: center; font-family: var(--f-mono); font-size: .75rem; color: var(--muted-dark); margin-top: 1.25rem; letter-spacing: .04em; }
@media (max-width: 480px) { .rank-badge { right: -6px; } }

/* Client strip */
.clients { border-top: 1px solid var(--ink-line); padding-block: 1.5rem; }
.clients-row { display: flex; flex-wrap: wrap; align-items: center; gap: .75rem 2.25rem; }
.clients-row .eyebrow { color: var(--muted-dark); }
.client-name { font-family: var(--f-display); font-weight: 700; font-stretch: 100%; color: var(--white); opacity: .85; font-size: 1.02rem; }

/* Sections */
.section { padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.section.white { background: var(--white); }
.section-head { display: grid; gap: .9rem; margin-bottom: clamp(2rem, 4vw, 3rem); max-width: 44rem; }

/* Steps: a real sequence */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; counter-reset: step; border-top: 2px solid var(--text); }
.step { padding: 1.5rem 1.5rem 0 0; display: grid; gap: .6rem; align-content: start; min-width: 0; }
.step + .step { padding-left: 1.5rem; border-left: 1px solid var(--line); }
.step-num { font-family: var(--f-mono); font-size: .8rem; color: var(--muted); }
.step p { color: var(--muted); }
.step .out { font-size: var(--step--1); color: var(--text); border-top: 1px dashed var(--line); padding-top: .6rem; margin-top: .3rem; }
.step .out b { font-family: var(--f-mono); font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); font-weight: 500; display: block; }
@media (max-width: 820px) {
  .steps { grid-template-columns: 1fr; }
  .step, .step + .step { padding: 1.4rem 0; border-left: 0; border-bottom: 1px solid var(--line); }
}

/* Offer split */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: start; }
.split > * { min-width: 0; }
@media (max-width: 820px) { .split { grid-template-columns: 1fr; } }
.checks { list-style: none; margin: 0; padding: 0; display: grid; gap: .9rem; }
.checks li { display: grid; grid-template-columns: 1.5rem 1fr; gap: .6rem; }
.checks li::before { content: ""; width: 1.1rem; height: 1.1rem; margin-top: .3rem; border-radius: 4px; background: var(--signal) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M3.5 8.5l3 3 6-7' fill='none' stroke='%231a1405' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/80% no-repeat; }
.checks strong { display: block; }
.checks span { color: var(--muted); }

.offer-card { background: var(--ink); color: var(--white); border-radius: var(--radius); padding: clamp(1.5rem, 4vw, 2.25rem); display: grid; gap: 1.1rem; }
.offer-card .tag { font-family: var(--f-mono); font-size: .75rem; letter-spacing: .1em; text-transform: uppercase; color: var(--signal); }
.offer-card p { color: var(--muted-dark); }
.offer-card ul { margin: 0; padding-left: 1.1rem; display: grid; gap: .35rem; }

/* Case study feature */
.case { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.case > * { min-width: 0; }
@media (max-width: 860px) { .case { grid-template-columns: 1fr; } }
.metrics { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--ink-line); border-radius: var(--radius); }
.metric { padding: 1.4rem 1.1rem; display: grid; gap: .3rem; align-content: start; }
.metric + .metric { border-left: 1px solid var(--ink-line); }
.metric .num { font-family: var(--f-display); font-stretch: 112%; font-weight: 900; font-size: clamp(2rem, 1.4rem + 2.5vw, 3rem); line-height: 1; color: var(--signal); font-variant-numeric: tabular-nums; }
.metric .lbl { font-size: var(--step--1); color: var(--muted-dark); }
@media (max-width: 480px) {
  .metrics { grid-template-columns: 1fr; }
  .metric + .metric { border-left: 0; border-top: 1px solid var(--ink-line); }
}
.textlink { color: var(--signal); font-weight: 700; text-decoration: none; }
.textlink:hover { text-decoration: underline; }
.light .textlink, .section .textlink { color: var(--link); }
.dark .textlink { color: var(--signal); }

/* Principles */
.principles { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.5rem, 3vw, 2.5rem); }
.principles > div { display: grid; gap: .5rem; align-content: start; min-width: 0; }
.principles p { color: var(--muted); }
.principles h3::before { content: ""; display: block; width: 2rem; height: 4px; background: var(--signal); margin-bottom: .9rem; border-radius: 2px; }
@media (max-width: 820px) { .principles { grid-template-columns: 1fr; } }

/* Testimonials */
.quotes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
@media (max-width: 960px) { .quotes { grid-template-columns: 1fr; max-width: 40rem; } }
.quote { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.6rem; display: grid; gap: 1.25rem; grid-template-rows: auto 1fr auto; min-width: 0; }
.quote .result { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; background: var(--ink); color: var(--signal); padding: .3rem .6rem; border-radius: 4px; justify-self: start; }
.quote blockquote { margin: 0; font-size: 1.02rem; line-height: 1.6; }
.quote figcaption { display: flex; align-items: center; gap: .8rem; border-top: 1px solid var(--line); padding-top: 1.1rem; }
.quote figcaption img { width: 3rem; height: 3rem; border-radius: 50%; object-fit: cover; object-position: center 25%; }
.quote figcaption b { display: block; font-weight: 700; }
.quote figcaption span { color: var(--muted); font-size: var(--step--1); }

/* FAQ */
.faq { display: grid; border-top: 1px solid var(--line); max-width: 48rem; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; padding: 1.2rem 2.5rem 1.2rem 0; font-weight: 700; font-size: 1.08rem; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: .25rem; top: 50%; transform: translateY(-50%); font-family: var(--f-mono); font-size: 1.4rem; color: var(--muted); transition: transform .2s ease; }
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { padding-bottom: 1.25rem; color: var(--muted); max-width: 42rem; }

/* CTA band */
.cta { padding-block: clamp(3.5rem, 8vw, 6rem); }
.cta-inner { display: grid; grid-template-columns: 1.4fr auto; gap: 2rem; align-items: end; }
.cta-inner > * { min-width: 0; }
.cta .actions { display: flex; flex-wrap: wrap; gap: .75rem; }
@media (max-width: 760px) { .cta-inner { grid-template-columns: 1fr; align-items: start; } }

/* Footer */
.site-footer { background: var(--ink); color: var(--muted-dark); border-top: 1px solid var(--ink-line); padding-block: 2.5rem; font-size: var(--step--1); }
.foot { display: grid; grid-template-columns: 1.5fr 1fr 1fr; gap: 2rem; }
.foot > * { min-width: 0; }
.foot img { width: 120px; margin-bottom: .8rem; }
.foot h4 { margin: 0 0 .6rem; font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--white); font-weight: 500; }
.foot ul { list-style: none; margin: 0; padding: 0; display: grid; gap: .4rem; }
.foot a { color: var(--muted-dark); text-decoration: none; overflow-wrap: anywhere; }
.foot a:hover { color: var(--signal); }
.foot-base { border-top: 1px solid var(--ink-line); margin-top: 2rem; padding-top: 1.25rem; display: flex; justify-content: space-between; flex-wrap: wrap; gap: .5rem; }
@media (max-width: 720px) { .foot { grid-template-columns: 1fr 1fr; } .foot > :first-child { grid-column: 1 / -1; } }

/* Interior page header */
.page-head { padding-block: clamp(3rem, 7vw, 5rem); }
.page-head .stack-lg { max-width: 46rem; }

/* Service blocks */
.svc { display: grid; grid-template-columns: 16rem 1fr; gap: clamp(1.5rem, 4vw, 3rem); padding-block: 2.25rem; border-top: 1px solid var(--line); }
.svc > * { min-width: 0; }
.svc:last-child { border-bottom: 1px solid var(--line); }
.svc .kicker { font-family: var(--f-mono); font-size: .78rem; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; }
.svc h3 { font-size: var(--step-2); font-family: var(--f-display); font-stretch: 112%; font-weight: 800; margin-top: .35rem; }
.svc p { color: var(--muted); }
.svc ul { margin: 0; padding-left: 1.15rem; display: grid; gap: .35rem; }
@media (max-width: 760px) { .svc { grid-template-columns: 1fr; gap: 1rem; } }

/* Article (case study) */
.article { max-width: 42rem; margin-inline: auto; }
.article h2 { font-size: var(--step-2); margin-top: 2.75rem; margin-bottom: .9rem; }
.article p, .article ul, .article ol { margin-bottom: 1.1rem; }
.article ul, .article ol { padding-left: 1.25rem; display: grid; gap: .4rem; }
.article .callout { background: var(--white); border: 1px solid var(--line); border-left: 4px solid var(--signal); border-radius: 6px; padding: 1.25rem 1.4rem; margin-block: 1.75rem; }
.byline { font-family: var(--f-mono); font-size: .8rem; color: var(--muted-dark); }
.kw { display: flex; flex-wrap: wrap; gap: .5rem; list-style: none; padding: 0 !important; }
.kw li { font-family: var(--f-mono); font-size: .85rem; background: var(--white); border: 1px solid var(--line); border-radius: 6px; padding: .3rem .65rem; }
.timeline { list-style: none; padding: 0 !important; border-left: 2px solid var(--line); margin-left: .4rem; gap: 1.1rem !important; }
.timeline li { position: relative; padding-left: 1.4rem; }
.timeline li::before { content: ""; position: absolute; left: -7px; top: .45rem; width: 12px; height: 12px; border-radius: 50%; background: var(--paper); border: 2px solid var(--text); }
.timeline li.win::before { background: var(--signal); border-color: var(--signal-ink); }
.timeline b { font-family: var(--f-mono); font-size: .78rem; text-transform: uppercase; letter-spacing: .08em; display: block; color: var(--muted); }

/* Contact */
.contact-grid { display: grid; grid-template-columns: 1.2fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: start; }
.contact-grid > * { min-width: 0; }
@media (max-width: 820px) { .contact-grid { grid-template-columns: 1fr; } }
.contact-list { list-style: none; margin: 0; padding: 0; display: grid; border-top: 1px solid var(--line); }
.contact-list li { display: grid; grid-template-columns: 7rem 1fr; gap: 1rem; padding-block: 1rem; border-bottom: 1px solid var(--line); }
.contact-list li > * { min-width: 0; overflow-wrap: anywhere; }
.contact-list b { font-family: var(--f-mono); font-size: .75rem; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); font-weight: 500; padding-top: .2rem; }
.call-card { background: var(--ink); color: var(--white); border-radius: var(--radius); padding: clamp(1.5rem, 4vw, 2.25rem); display: grid; gap: 1rem; }
.call-card ol { margin: 0; padding-left: 1.2rem; display: grid; gap: .5rem; color: var(--muted-dark); }
.call-card ol b { color: var(--white); }

/* Founder */
.founder { display: grid; grid-template-columns: 14rem 1fr; gap: clamp(1.5rem, 4vw, 3rem); align-items: start; }
.founder > * { min-width: 0; }
.monogram { aspect-ratio: 1; max-width: 100%; border-radius: var(--radius); background: var(--ink); display: grid; place-items: center; color: var(--signal); font-family: var(--f-display); font-stretch: 125%; font-weight: 900; font-size: 4rem; }
@media (max-width: 700px) { .founder { grid-template-columns: 1fr; } .monogram { max-width: 9rem; font-size: 2.8rem; } }
.article h3 { margin: 1.75rem 0 .6rem; }
.page-head .metrics { max-width: 40rem; margin-top: .5rem; }
.metric .num { white-space: nowrap; font-size: clamp(1.8rem, 1.2rem + 2vw, 2.6rem); }
@media (max-width: 1080px) { .quotes { grid-template-columns: 1fr; max-width: 40rem; } }
.call-card .eyebrow, .offer-card .eyebrow { color: var(--signal); }

/* Service cards (home) */
.svc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
@media (max-width: 960px) { .svc-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .svc-grid { grid-template-columns: 1fr; } }
.svc-card { display: grid; grid-template-rows: auto 1fr; background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; text-decoration: none; color: var(--text); transition: transform .2s ease, box-shadow .2s ease; min-width: 0; }
.svc-card:hover { transform: translateY(-3px); box-shadow: 0 18px 40px -22px rgba(15,26,44,.45); }
.svc-card img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; background: var(--ink-2); }
.svc-card-body { padding: 1.25rem 1.35rem 1.4rem; display: grid; gap: .5rem; align-content: start; }
.svc-card p { color: var(--muted); font-size: .98rem; }
.svc-stage { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.svc-more { font-weight: 700; color: var(--link); font-size: .95rem; margin-top: .25rem; }
.svc-card:hover .svc-more { text-decoration: underline; }

/* Service detail rows (services page) */
.svc-row { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: center; padding-block: clamp(2.5rem, 5vw, 4rem); border-top: 1px solid var(--line); scroll-margin-top: 5rem; }
.svc-row > * { min-width: 0; }
.svc-row:nth-child(even) .svc-art { order: 2; }
.svc-art img { width: 100%; border-radius: 14px; box-shadow: 0 24px 50px -28px rgba(15,26,44,.6); }
.svc-row h2 { font-size: var(--step-3); }
.svc-row .lede { font-size: var(--step-0); }
.svc-row ul { margin: 0; padding: 0; list-style: none; display: grid; gap: .55rem; }
.svc-row li { display: grid; grid-template-columns: 1.1rem 1fr; gap: .6rem; }
.svc-row li::before { content: ""; width: .55rem; height: .55rem; margin-top: .55rem; border-radius: 2px; background: var(--signal); outline: 2px solid var(--ink); outline-offset: -2px; }
.svc-fit { font-size: var(--step--1); color: var(--muted); border-top: 1px dashed var(--line); padding-top: .8rem; }
.svc-fit b { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; font-weight: 500; margin-right: .4rem; color: var(--text); }
@media (max-width: 820px) { .svc-row { grid-template-columns: 1fr; } .svc-row:nth-child(even) .svc-art { order: 0; } }
.svc-jump { display: flex; flex-wrap: wrap; gap: .5rem; }
.svc-jump a { color: var(--white); text-decoration: none; border: 1px solid var(--ink-line); border-radius: 999px; padding: .4rem .9rem; font-size: .92rem; }
.svc-jump a:hover { border-color: var(--signal); color: var(--signal); }